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Antitrust Settlement With EU Calls For Google To Tweak Results

Part of an antitrust agreement with the European Union regulators, Google has agreed to tweak its search results in Europe.

The search giant has agreed that when a user searches for a product, for example, the search results of its rivals — Amazon, let's say — will be displayed along with those of advertisers paying Google for prominent space.

As The Wall Street Journal reports that the settlement allows Google to dodge what could have been billions of dollars in fines. Microsoft, for example, paid $2.5 billion in fines over a similar allegations from E.U. regulators.

Bloomberg reports that regulators hailed the agreement:

Here's what they'll look like now — pay attention to the paid ads at the right:

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