What, Exactly, Is James Franco Doing?
What is James Franco doing?
People started asking this question, in earnest, somewhere around the time he went on General Hospital in 2009. Up until then, he'd been a young actor whose path was relatively normal: he was on Freaks & Geeks, and in Never Been Kissed, and he played James Dean on cable. He was in the Sam Raimi Spider-Man movies, and then into Apatow country. Occasional forays into super-artsy stuff like films that showed in museums? No big deal. Nothing you wouldn't see from, say, Ethan Hawke or somebody like that. Swerves between, say, Pineapple Express and Milk, but that happens. Mork wound up in Good Morning, Vietnam, after all.
But then: General Hospital.
Appearances in mainstream stoner comedies are one thing, when it comes to changing up the highness of your brow and toying with the expectations people have of what you would and wouldn't do. But ... a soap? A real, straight-up soap? The same one Luke and Laura were on? Even knowing that he called the appearance a form of performance art, it continued to raise the question...
What is James Franco doing?
Right now, he's releasing his first alleged novel, Actors Anonymous, but we'll get back to that.
It's not like he needs another line of work. He has a band. He writes short stories. He hosted the Oscars. He was roasted on Comedy Central. He's taken many, many classes — and taught some, too. He makes offbeat art and appears in other people's offbeat art. He's played a hot guy on single-woman network sitcoms (both Tina Fey's and Mindy Kaling's).
At the time of a 2010 profile in New York Magazine, the question Franco predicted would be asked about him — and the writer told him was already being asked — was whether he was spreading himself too thin. But in fact, by doing so much, Franco may have achieved something that's almost impossible: he has no meaningful image other than as himself. There is nothing James Franco could do at this point that would move the needle.