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Wanted: A New Generation of High-Tech Aviation Workers

Across North Carolina, many license plates read "First in Flight" — a tribute to Orville and Wilbur Wright. Their plane first flew there 110 years ago.

Today, the state has one of the nation's busiest airports and dozens of aviation companies. And finding workers to fill those jobs has been a challenge.

No longer are workers building legs of furniture, hemming shirts and rolling cigarettes. They're fixing GPS technology, working on stabilizers and manufacturing the next era of aviation.

So officials in North Carolina have begun a recruiting effort to encourage students to think about a new kind of manufacturing job, in the aviation field.

Targeting Students And Parents

At TIMCO — an aircraft maintenance, repair and overhaul company based in Greensboro, N.C. — about a dozen workers are stripping down a Boeing 737 and putting it back together.

"It takes a lot of people, and that's something quite honestly we're struggling with," says Kip Blakely, a vice president with the company. "We're struggling with finding folks with the right skills, the right certification to come to work here at TIMCO."

About 1.6 million people live in the Piedmont Triad region, which is also home to 40 aviation companies. TIMCO is partnering with local chambers of commerce to promote the aviation industry. Commercials directed at teenagers are now airing during football games and prime time sitcoms.

"Are you looking for a rewarding career with room for advancement? How about aviation?" one of the commercials says. "One of the Triad's fastest growing industries. Demand for skilled workers is increasing and local companies are hiring for all types of positions."

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