A Family Bible And Other Heirlooms, Found Online
At the recent International Collectibles and Antiques Show in Charlotte, N.C., dealers spread out items in different booths. The warehouse looks like an old-school flea market, except for Joy Shivar's booth.
She's on her laptop, demonstrating JustAJoy.com. Enter a name in a database, and see if something hits.
The website bills itself as a family heirloom exchange for sellers and buyers. That's not unusual — there is eBay, after all.
But unlike eBay, JustAJoy doesn't take a cut of transactions. Instead, it sells memberships for $20 a year. It's more like a matching service.
"We do just provide a platform where these kinds of connections can happen," says Shivar.
Once registered, members are notified by email whenever something else is listed for sale that includes one of the surnames they listed.
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