Cowboys Stadium No More: With Deal, It Is Now AT&T Stadium
After what is rumored to be a multimillion-dollar naming deal, the iconic Cowboys Stadium will be called AT&T Stadium from now on.
In a press release, AT&T said part of its attraction to the deal was that Dallas is the company's home. Cowboys owner Jerry Jones said in a statement that the naming deal ties the team with "one of the world's strongest and most innovative companies."
NPR member station KERA reports that the Cowboys have sought corporate sponsors before, but because of a sluggish economy could not find one lucrative enough when the new stadium opened in 2009.
Clarence Hill, Cowboys' beat writer for The Fort Worth Star-Telegram, had some harsh words for the move. He said on Twitter:
"i would have been okay with AT&T Cowboys Stadium. But taking Cowboys out the name entirely..Jerry sold out for the cash."