In The Wake Of Brazil's Boom, Prices To Match
In Sao Paulo, Brazil's largest city, a Starbucks coffee shop looks as it would in the United States. It has the same jazzy music; the same items on the menu.
There is one thing that is different, though: the prices.
"Everyone told me it's expensive, but when you see it yourself it's shocking," says one customer, Thierry, who is from Geneva and is in town for a wedding.
The largest-size chai latte costs nearly $6. Over the weekend, a Brazilian magazine posed the question of whether Sao Paulo has the most expensive pizza in the world. The answer? Yes — an average pie will run $30 to $40. A pair of name-brand running shoes costs $150 to $300.
Thierry warns those coming from outside the country that they better start saving now.
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