Everyone Chip In, Please: Crowdfunding Sandy
Big-hearted Americans always rush to give money after a disaster. Just how much and how fast is often determined by technology. After the earthquake in Haiti, texting small donations, for example, became a new standard practice.
This time around, Hurricane Sandy has shown crowdfunding websites are a simple tool for quick-response giving. Anyone can go on these sites and ask for money to rebuild or to help their neighbors rebuild. Friends, family and strangers chip in.
"You can literally sign up, share your campaign on Facebook, Twitter, email, and begin accepting credit or debit card donations online in under a minute," says Brad Damphousse, the founder of the crowdfunding website GoFundMe.
That's what 32-year-old writer Jenny Adams did. It was simple: she added a gripping picture of a flooded street to her page, and asked for money that she could give out to her neighbors affected by Sandy in the Alphabet City neighborhood of Manhattan.
"There were certainly people who gave me a fair amount of money that I have never met and don't know," Adams says.
People usually use sites like GoFundMe to tactfully ask loved ones for help with medical bills or expensive life events, like buying an engagement ring. Spending disaster donations, however, is trickier than cutting one big check. Adams has no formal training in relief work, so it quickly became a thoughtful scramble to spend the money.
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